In the world of social media, clarity is king. Your online presence is your digital storefront, and just like in a physical store, you want visitors to feel welcome, informed, and eager to engage. However, there are several common profile pitfalls that can leave your audience puzzled and uncertain. As a social media manager, I’ve […]
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Your Perfect Audience in 3 Steps To move forward, you need to look backward. By Dana Casto, Owner & StrategistWhispr Strategic Marketing Ever wondered how to isolate who is your perfect customer, client, or even donor? A quick Google search will highlight the need for personas, ICPs (ideal customer profiles), and more—all of which are […]
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Let’s take a deep dive into what it’s like to work with me through my branding package, known as the Silver Birch. you first reach out, you’ll set a time for our discovery call – a chance to compare notes on what you have in mind and how I can help. After you sign off […]
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9 metrics. 3 platforms. 1 strategy. How to track and learn from your marketing data. By Dana Casto, Owner & StrategistWhispr Strategic Marketing As business leaders, it’s tempting to check out when it comes to analytics. It’s not that we don’t care; we just don’t know what to do with the raw data. But having […]
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Keeping your brand consistent on everything from Instagram to LinkedIn is a bit like captaining a ship. The water might be smooth sometimes and choppy at others, yes – but if you’re doing it right, someone watching from a distance sees a steady hand (and one that doesn’t try to show off with funky tricks, […]
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Are KPI’s like one of those acronyms you see on social media, but are too scared to ask about? IYKYK, am I right?! (You don’t want to know how long it took me to figure that one out.) No worries! We’ll get you up to speed and you’ll be one of the cool kids (or […]
Continue reading "Peak Financial Wellness: What are KPI’s and how can they help?"
Your company is growing and needs to leverage its presence in the industry. Maybe your company has been around for a long time or maybe it’s in the beginning stages. Whatever phase your business is in now, you realize getting your brand noticed is essential to your company growth. Maybe your company has gotten busy […]
Continue reading "Burgie MediaFusion: Are you Ready to Hire a Marketing Company?"
Whispr Strategic Marketing joins Venture Business Collective of Central Ohio in the Marketing Category. Whispr Strategic Marketing offers multifaceted marketing solutions for art & culture, education and business leaders. From Dana, the owner: “Many businesses struggle with an effective marketing strategy – it often ends up being a little bit of this and a little […]
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Vibe Venue Joins Venture Business Collective- Central Ohio in the Space Rental Category. They have the perfect event space for corporate, business and team events! Vibe Venue is centrally located and easily accessed in Worthington, Ohio WEB: VibeVenueEvents.com INSTAGRAM: https://www.instagram.com/vibevenueevents/ FACEBOOK: https://www.facebook.com/vibevenueevents PROFILE: https://venturebusinesscollective.com/business-directory/vibevenue/ ADDRESS: 862 Proprietors Rd. Ste B Worthington, Ohio 43085 PHONE: 614-330-7003 […]
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Peak Financial Wellness joins Venture Business Collective in the Financial Support Category of Venture Business Collective of Central Ohio. https://www.peakfinancialwellness.com Did you start your business because you wanted to help people and make a difference in the world? I can relate! I started this business because I want to help entrepreneurs grow profitable businesses that […]
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