Dana Casto with Whispr Strategic Marketing: Your Perfect Audience in 3 Steps.

Your Perfect Audience in 3 Steps  To move forward, you need to look backward.  By Dana Casto, Owner & StrategistWhispr Strategic Marketing Ever wondered how to isolate who is your perfect customer, client, or even donor? A quick Google search will highlight the need for personas, ICPs (ideal customer profiles), and more—all of which are […]

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Whispr Strategic Marketing: How to track and learn from your marketing data.

9 metrics. 3 platforms. 1 strategy. How to track and learn from your marketing data. By Dana Casto, Owner & StrategistWhispr Strategic Marketing As business leaders, it’s tempting to check out when it comes to analytics. It’s not that we don’t care; we just don’t know what to do with the raw data. But having […]

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